Do you want to become a great Digital Product Manager or Product Coach?
In 2018 we celebrated the first edition of our Lean Product Management training, which we have renamed to Product Management Fundamentals, and we make it available to you in a self-paced digital format.
Since then, hundreds of people have participated in our public or in-company trainings, both in person and online.
In this training you will learn the fundamentals of modern product management in the development of a case study.
If you want to become an excellent Digital Product Manager or Product Coach, this is the training you need to start with.
¿What Will You Learn?
Over the years, we have identified some topics that many Product Owners and Product Managers could improve significantly on. And, this is what we bring you in this self-paced digital training:
- What is modern product management and why is it so important right now
- How to evaluate a market opportunity
- How to design and iterate a business model
- How to evaluate the financial viability of an idea, product or functionality
- How to define a winning value proposition
- How to design the first MVP
- How to get to Product-Market Fit
- How to Track Progress and Drive Business Growth Using Product Metrics
- How to Design a Winning Product Strategy
- How to articulate the strategy with a Lean Product Roadmap and OKRs
- How to prioritize in the different stages of the product life cycle.
- How to use product metrics for continuous improvement and selection of the best growth initiatives
Course Structure
The training course consists of more than 6 teaching hours, distributed in short videos (37) accompanied by exercises for you to develop your case study.
At the end of each module we will indicate additional readings and videos, as well as fundamental bibliography.
Remember that you will have lifetime access to the training content on our online platform and you will become part of our community of students where you can get answers to questions and exchange knowledge about product management.
Contents
The training is divided into the following structured modules to develop a case study from ideation to growth:
Introduction
- Problems with Product Management
- Lean Product Management
Product Strategy
- Strategy
- Product Strategy
- OKRs Fundamentals
- Selecting the Right OKRs
- Lean Product Roadmaps
Business Discovery
- Business Models
- Business Discovery
- Market Opportunity
- Financial Viability
Product Life Cycle
- Product Life Cycle
- Problem-Solution Fit
- Product-Market Fit
- Minimum Viable Product (MVP)
Product Discovery
- Discovering the Market with Jobs to be Done
- Product-market Fit
- Getting to Product-Market Fit
- MVP
- Product-Market Fit Traps
Product Metrics
- North Star Metrics
- OMTM
- Design your own Metrics Framework
Prioritization
- Priorization Techniques
- Introduction to Growth Hacking
Example Curriculum
- Introduction (7:44)
- Design your Strategy (14:29)
- Where to Play (16:44)
- How to Win (12:59)
- Product Strategy (10:18)
- Objectives and Key Results (OKRs) (22:54)
- Selecting the Right OKRs (10:47)
- Strategic Thinking (7:36)
- The Sources of Strategic Power (10:15)
- The Seven Traps of Strategy (8:45)
- Product Roadmaps (9:04)
- Components of a Product Roadmap (12:53)
Gerard Chiva
- Managing Director of AKTIA Solutions, a consulting company for innovation, digital product management and operational excellence.
- Gerard collaborates with companies as Product Coach, Lean and Agile Coach and Executive and Team Coach.
- He is also a Startup Mentor at BCombinator, an incubator in Barcelona, where he accompanies early startups during their initial phases until they achieve product-market fit and raise the first round of public investment.
- He has developed his professional career for the last 20 years in roles related to technology. As an engineer, manager, consultant, Agile Coach, Product Coach and Executive Coach.
- He has extensive experience, combining professional coaching, management, consulting, engineering and entrepreneurship. He has worked in different types of industries and different roles, giving him a broad perspective on how organizations work.
